Increase Traffic And
Consumers are more likely to purchase goods if they have cash in
hand. 70% of all retail transactions are handled in a cash exchange. Every time
the machine is used, it puts cash in the customers hands for use at that
store location, generating more cash sales and revenue. Plus, this eliminates
your fees for credit card transactions and gives you more cash-purchased items.
- More than 70% of the U.S. population has an ATM card.
Customers are more likely to seek out locations with an ATM. Most ATM users
are habit-driven, often using the same ATM for all of their transactions. This
increases traffic to your location. The convenience for your customers of an
ATM machine at your location increases the sales of your products and means
more money spent on food, drinks and entertainment.
- All ATM networks are showing record growth. As the
number of cardholders have increased, so have the transactions being preformed
at ATMs, at record breaking volumes. Pulse recorded 536 million transactions.
Manufacturers such as Tidel show a 61% increase in shipments over the previous
- Transaction fees are steadily increasing. Since the
surcharge ban was lifted in April 1996, we've seen transaction service fees go
from $0.00 to an average of $1.75. Larger financial institutions are starting
to charge $2.00 in most cases.
- An ATM puts money in your customers hands. Proven ATM
customers spend an average of 30% more than non-ATM users. Putting $18 of the
$60 (average) withdrawal back in your cash drawer. Multiplied by the 400 uses
every month, you'll increase your customers buying power by $7200 per month or
approximately $86400 available to be spent at your business every year. Cash
retention in nightclubs can be as much as 70% - 85%.
- ATMs increase daily traffic flow. It only makes sense.
People are looking for conveniences -- "provide it and they will come". Numbers
vary, but some suggest an increase of 20% to 30% in business due to a properly
- Eliminate bad checks, credit card fees and uncomfortable
situations between you and your customers. With billions of dollars in bounced
checks every year, why subject yourself to the bookkeeping habits of your
customers. How may bad checks would it take to pay for your ATM per
- Enhance customer satisfaction, increasing customer
loyalty and your competitive advantage. Stop sending your customer to your
- Generate advertising revenue. The advertising market
realizes the importance the ATM has in delivering their message. Unlike radio
and TV commercials that we have learned to ignore over the years. The ATM has
provided a captive audience for the first time in years. Advertising will soon
surpass surcharge revenue.
- E-Commerce capabilities will enable the ATM to be
utilized for multiple internet services.
- ATMs are being considered as a vehicle for voting. After
last years election fiasco, researchers are looking into the possibility of
using ATM's to vote in the very near future.
Today an ATM is a genuine business advantage. Tomorrow it will be a
necessity. It is already happening. Major chains and progressive retailers all
over the country are installing ATMs for the convenience of their customers and
revenue for themselves. Why wait? Take advantage of this opportunity
its a win-win situation for everyone. ATMs increase your bottom line, so
choose an ATM that is reliable, easy to maintain and with a low cost of
ownership -- choose a Carroll Companies ATM.
If you have any questions or need further
information about any of the above, please contact your Carroll Companies ATM